The POP is the physical location where a customer decides to buy, like the floor of a retail location or the from the chair in a nail salon. To be clear, POS is not the same as POP–or point-of-purchase. Or it might happen on a brand's e-commerce website. Online, the POS may take place on a social media channel that includes Buy buttons and shopping capabilities. In a retail store, the POS could be at the checkout counter when a shopper is ready to buy the items in their cart.
In a restaurant, the point of sale might happen at the end of the meal when a diner hands their credit card to the waiter. What is POS? Point of sale is an umbrella term for the instant a shopper buys your product or service.
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Here's a closer look at what you need to know about POS and how to find the best solution for your business needs. Beyond just processing transactions, the right POS solution can also give you insight into your customers and operations, helping you find new, innovative ways to scale your business. With the right POS system, you can accept a range of payment methods and easily manage your transactions, so you're always in control. Otherwise, you risk frustrating would-be customers and losing revenue. The moment browsing turns to buying, your POS should be ready to seamlessly process the transaction. That's where a point of sale (POS) system comes in.
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